MDM applies data integration, reconciliation, enrichment, quality, and governance to create master records. Data governance and MDM have become critical to successful business practices as organizations put increasing importance on data-driven decisions in today’s global marketplace -and as a growing number of systems contribute digital records of the people, places, and things that matter most to a business.Īs a technology, MDM solutions automate how business-critical data is governed, managed, and shared throughout applications used by lines of business, brands, departments, and organizations. What is the difference between Master Data Management (MDM) technology and MDM as a discipline?Īs a discipline, MDM relies heavily on the principles of data governance with the goal of creating a trusted and authoritative view of a company’s data. CEO Perspective: Introducing a New Cloud.
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